KEY PROPERTY ADVISORY

Privacy Policy

Last updated: September 2026

At Key Property Advisory, trust, discretion and transparency are central to the way we work. This extends to the way we collect, use and protect your personal information.

This Privacy Policy explains what information we may collect, why we collect it, how it is used and the rights you have in relation to your personal data.

1. Who we are

Key Property Advisory Limited ("Key Property Advisory", "we", "us" or "our") is a company registered in England and Wales under company number 17159049.

Website: www.keypropertyadvisory.co.uk
Email: hello@keypropertyadvisory.co.uk
Telephone: 07534 601 479

For the purposes of UK data protection legislation, Key Property Advisory Limited will generally act as the data controller in relation to personal information we collect and use.

2. Information we may collect

Depending on your relationship with us, we may collect and process information including:

• your name and contact details;
• your home or correspondence address;
• your telephone number and email address;
• details of properties you own, wish to sell or are interested in purchasing;
• information about your property requirements and preferences;
• information relating to valuations, viewings, offers, negotiations and property transactions;
• identification and verification information where required by law;
• information required for anti-money laundering and other regulatory checks;
• financial or funding information where relevant to a property transaction;
• correspondence and communications between you and Key Property Advisory;
• information submitted through enquiry forms on our website;
• records of enquiries made by telephone, email, website or social media;
• marketing preferences; and
• limited technical information generated when you access our website where this is necessary for its operation or security.

We only seek to collect information that is reasonably necessary for the purposes for which it is used.

3. How we collect information

We may obtain personal information directly from you when you:

• contact us about selling or purchasing a property;
• request a valuation or market appraisal;
• register your interest as a prospective purchaser;
• arrange or attend a viewing;
• submit an offer;
• instruct us to market a property;
• complete an enquiry form on our website;
• communicate with us by telephone or email;
• contact or interact with us through Instagram; or
• otherwise use our services.

We may also receive information from appropriate third parties and publicly available sources in connection with providing estate agency services or fulfilling our legal obligations.

4. How we use your information

We may use personal information to:

• provide estate agency and property advisory services;
• respond to enquiries;
• arrange valuations, appointments and viewings;
• market properties on behalf of clients;
• match prospective purchasers with appropriate properties;
• communicate information about properties that may be relevant to you;
• administer offers, negotiations and property transactions;
• communicate with sellers, purchasers and their professional advisers;
• verify identity and carry out legally required checks;
• comply with anti-money laundering and other legal or regulatory obligations;
• maintain appropriate business records;
• manage and respond to complaints;
• prevent fraud and protect our legitimate business interests; and
• communicate with you about our services where legally permitted.

5. Our lawful basis for processing information

UK data protection law requires us to have a lawful basis for processing personal information.

Depending upon the circumstances, we may rely upon:

Contract – where processing is necessary to enter into or perform a contract with you.

Legal obligation – where processing is necessary to comply with a legal or regulatory requirement.

Legitimate interests – where processing is necessary for our legitimate business interests and those interests are not overridden by your rights.

Consent – where you have specifically given us permission to process information for a particular purpose.

Where we rely on your consent, you can withdraw it at any time.

6. Enquiries

When you submit an enquiry through our website, we will use the information you provide to respond to your enquiry and, where relevant, provide information about our services or properties.

Our website enquiry form is processed on our behalf by Formspree, a third-party form-delivery provider. Formspree receives the information entered into the form so that it can securely deliver your enquiry to us. You can read the Formspree Privacy Policy for further information.

Please do not include sensitive personal information in the free-text enquiry field.

Submitting an enquiry does not automatically mean that you have consented to receive unrelated marketing communications from us.

7. Marketing

Where legally permitted, we may contact you with information about properties or Key Property Advisory services that we believe may be relevant to you.

Where consent is required, we will obtain it before sending marketing communications.

You can ask us to stop sending marketing communications at any time by contacting us at hello@keypropertyadvisory.co.uk or by using any unsubscribe facility included within the relevant communication.

8. Who we may share information with

Where reasonably necessary to provide our services or facilitate a property transaction, information may be shared with appropriate third parties, which may include:

• sellers and prospective purchasers;
• solicitors and conveyancers;
• mortgage advisers and lenders;
• surveyors;
• photographers, videographers, floor-plan providers and EPC assessors;
• property portals and property marketing platforms;
• contractors and other property professionals;
• identity verification and anti-money laundering service providers;
• IT, website, email and business-system providers;
• accountants, insurers and professional advisers; and
• regulators, law enforcement bodies and other public authorities where required by law.

We do not sell your personal information to third parties.

9. Instagram

Key Property Advisory uses Instagram to communicate with clients and prospective clients and to market properties and our services.

If you communicate with us through Instagram, information you provide may also be processed by Instagram and its operator, Meta, in accordance with their own privacy terms.

Our website may contain links to our Instagram presence. Following a link to Instagram takes you to a third-party platform which operates under its own privacy and cookie policies.

10. Property marketing

If you instruct us to market a property, information relating to the property may be published through our website, property portals, Instagram, social media, digital advertising and other appropriate marketing channels.

We take reasonable steps to avoid publishing unnecessary personal information relating to property owners or occupiers.

11. How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to satisfy applicable legal, regulatory, accounting and reporting requirements.

Retention periods may therefore vary according to the type of information and our relationship with you.

Where information is no longer required, it will be securely deleted, anonymised or otherwise disposed of in accordance with our data-retention practices.

12. Keeping your information secure

We take appropriate technical and organisational measures designed to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.

Access to personal information is restricted to people and service providers who have an appropriate reason to access it.

13. International transfers

Some third-party technology providers or online platforms, including Formspree, may process information outside the United Kingdom, including in the United States.

Where we are responsible for transferring personal information internationally, we will take appropriate steps to ensure that applicable UK data protection requirements are met.

14. Cookies

Our website may use cookies or similar technologies that are necessary for the website to operate correctly.

We do not currently use Google Analytics for website visitor tracking.

Our website may contain links to third-party services such as Instagram. Third-party websites may use their own cookies once you visit them.

Please see our Cookie Policy for further information.

15. Your rights

Under UK data protection legislation, you may have the right to:

• request access to personal information we hold about you;
• ask us to correct inaccurate or incomplete information;
• request deletion of your information in certain circumstances;
• request restriction of processing in certain circumstances;
• object to certain uses of your information;
• request the transfer of certain information;
• withdraw consent where processing is based on consent; and
• object to the use of your personal information for direct marketing.

These rights are subject to certain legal conditions and exemptions.

To exercise any of these rights, please contact hello@keypropertyadvisory.co.uk.

16. Complaints

If you have concerns about how we use your personal information, please contact us first so that we have an opportunity to address the matter.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, website, business practices or applicable law.

The latest version will be available on our website and will show the date on which it was last updated.

18. Contact us

For questions regarding this Privacy Policy or the way we handle your personal information, please contact:

Email: hello@keypropertyadvisory.co.uk
Telephone: 07534 601 479